Advertising to Children and Teens: A Common Sense Media Research Brief

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The media environment for children and teens has changed dramatically in recent years, and so, too, has the advertising environment – perhaps even more so.  Advertising to youth now includes product placement, immersive websites, advergaming, viral marketing, mobile ads, social-media marketing, and precise behavioral and geographic targeting.  The purpose of this report is to inventory the new techniques being used, and to review what we do and don’t know about the extent of children’s exposure to advertising through media.