The 10th Anniversary special issue of the Journal of Children and Media (JOCAM) is here!  Called JOCAM NEXT, the issue includes forward-looking pieces about the future of research on children & media, from some of the leading thinkers in our field. Link to the special issue here - articles are free to download, for a limited time. 

Also included is Vicky Rideout's commentary on why it makes sense to continue doing our best to measure the time children and teens spend with various types of media, using quantitative, nationally representative, probabilistic samples - despite the many challenges of doing so.  The article includes lots of key data from the recent Common Sense Census: Media Use By Tweens and Teens, now available in an academic journal. 


Watch Politico's behind-the-scenes video about Barack Obama's 2004 Democratic Convention speech, including an interview with Vicky Rideout, director of speech writing for the Convention. 

danah boyd puts the 'spotlight' on Vicky Rideout in the International Communications Association's newsletter for the Division on Children, Adolescents & Media 

read the interview >

A study with Kevin Clark (George Mason University) and Kimberly Scott (Arizona State University), also for the Gates Foundation about access to, use of, and attitudes about digital technology among African-American youth and their parents. (Fall, 2016)


May, 2016: Spoke at a Congressional Briefing sponsored by Congressman Mike Honda and Congresswoman Sheila Jackson Lee titled Digital Equity: Bridging the Digital Access Divide.  The briefing was the first in a series titled Education Through the Lens, which will explore various aspects of educational equity. 


March, 2016: Participated in a panel discussion with the SVP for current programming at NBC and others at an event for Hollywood writers and producers, hosted by the Hollywood Radio and Television Society and the Clinton Foundation, titled Parents, Hollywood, and the Power of Storytelling.


October 2015:  Participated in a panel discussion with Professor Craig Watkins at a strategic planning retreat for the Board of Directors of the Corporation for Public Broadcasting.


October 2015:  Facilitated a session at the National Academy of Science's colloquium on Digital Media and Developing Minds in Irvine, California, which brought together neuroscientists, developmental psychologists, child development experts, pediatricians, media effects specialists, social scientists, experts in informatics and computer sciences, public health and environmental health scientists, educators and child advocacy groups to develop a common research agenda.


March 2015:  Presentation to a National Academies of Science workshop on changing behavioral health social norms.  Presentation focused on evaluationing the effects of health content embedded in the popular entertainment television show show Grey's Anatomy. Watch the workshop here.

October 2014:  Presentation about trends in digital media use among young children, and the ongoing importance of the digital divide, at the Digital Kids Summit. Watch a video of the presentation here 


July 2014:  Panel presentation at the Casual Connect conference in San Francsico.  Read the article "Vicky Rideout Believes in the Power of Media," or watch the panel video here.

June 2014:  Luncheon speaker at the Association of American Publishers conference Content in Context.  


March 2013:  Participated in a panel discussion with Participant Media, The Ad Council, and others at SXSW Interactive in Austin. Topic: Content integration for social causes. Listen to Podcast >

July 2012:  Spoke at The Aspen Institute Children’s Forum, on a panel about video games and health.

May 2012:  Served on The Institute of Medicine’s Committee on Accelerating Progress in Obesity Prevention, in collaboration with HBO’s series The Weight of the NationRead the Committee’s reportwatch the HBO specials, or read the New England Journal of Medicine’s commentary on our Committee’s recommendations.


The Stupski Foundation was planning a large new initiative to promote student ownership of learning – engaging at-risk youth in reforming their own class-rooms and learning environments.  But they needed a way to communicate about this work, and an umbrella concept to tie together their network of partners across the country.  VJR Consulting worked with the Foundation to plan a re-branding of their work, providing the strategic branding insights to help make the project a success.

Futures Without Violence
Esta Soler is a visionary leader.  For the past 30 years, she has led Futures Without Violence (previously The Family Violence Prevention Fund), one of the nation’s most effective organizations working to prevent domestic and sexual violence.  But as the group transitioned to a new name and a new location, she wanted a partner to help think through how to build an in-house communications department that would suit the needs of this multi-faceted organization.  VJR Consulting conducted interviews with senior staff, assessed the group’s needs and capacities, and developed a road map for Esta to follow as she launched the next phase of her organization’s pioneering work.

The NO MORE Project
In December 2009, a group of some of the country’s leading funders and activists in the domestic violence and sexual assault movement came together to talk about how to take their issues higher on the national agenda:  to raise the visibility of their cause, bring it out of the shadows and into the light.  They came up with an idea: to create a “brand” – a visual icon – for members of the public to use to express their concern about the issue.  Then they hired VJR Consulting to help make that vision a reality.   We organized “think tanks” with leaders from the worlds of branding, marketing, and media; developed criteria and goals for the new symbol; brought a leading brand design firm on board; established an organizational structure for the effort; conducted consumer research, and developed a strategic plan for implementation.  Click here to learn more about the project.

Common Sense Media Research Department
The executive staff of Common Sense Media, the leading provider of “common sense” media ratings and reviews for parents, knew they wanted to expand their work into a new direction:  to develop their own in-house research department on children and media.  But they needed a strategic plan: How should they build their organizational capacity to support the new work?  What type of research should they focus on, and – just as importantly – what kind should they avoid?  How could a research department not only help fulfill their mission, but also serve as a branding and marketing tool for the organization?  VJR Consulting provided the strategic vision to help Common Sense move from concept to implementation.  Liz Perle, Editor-In-Chief of Common Sense Media, says “Vicky Rideout is in a class by herself when it comes to strategic thinking…She presented our organization with a brilliant and achievable road map for all future research.”