Research Brief:  Children and Advertising
(Winter-Spring, 2014)

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Children and Reading: The Latest Research
(Spring-Summer, 2014)



• As of 2013, Vicky Rideout was appointed Editor of Reviews and Commentary for the Journal of Children and Media. Read More >



June 2013:  Presented at Northwestern University’s conference Parenting in the Age of Digital Technology:  How Families Use Media and Technology in their Daily Lives. Read Study > 

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March 2013:  Participated in a panel discussion with Participant Media, The Ad Council, and others at SXSW Interactive in Austin. Topic: Content integration for social causes. Listen to Podcast >
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July 2012:  Spoke at The Aspen Institute Children’s Forum, on a panel about video games and health. Read More >
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May 2012:  Served on The Institute of Medicine’s Committee on Accelerating Progress in Obesity Prevention, in collaboration with HBO’s series The Weight of the NationRead the Committee’s reportwatch the HBO specials, or read the New England Journal of Medicine’s commentary on our Committee’s recommendations.
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September, 2012:  Participated in a panel at the Department of Health and Human Services Symposium, Technology and Human Services.


The NO MORE Project
In December 2009, a group of some of the country’s leading funders and activists in the domestic violence and sexual assault movement came together to talk about how to take their issues higher on the national agenda:  to raise the visibility of their cause, bring it out of the shadows and into the light.  They came up with an idea: to create a “brand” – a visual icon – for members of the public to use to express their concern about the issue.  Then they hired VJR Consulting to help make that vision a reality.   We organized “think tanks” with leaders from the worlds of branding, marketing, and media; developed criteria and goals for the new symbol; brought a leading brand design firm on board; established an organizational structure for the effort; conducted consumer research, and developed a strategic plan for implementation.  Read More >