The NO MORE Project
In December 2009, a group of some of the country’s leading funders and activists in the domestic violence and sexual assault movement came together to talk about how to take their issues higher on the national agenda: to raise the visibility of their cause, bring it out of the shadows and into the light. They came up with an idea: to create a “brand” – a visual icon – for members of the public to use to express their concern about the issue. Then they hired VJR Consulting to help make that vision a reality. We organized “think tanks” with leaders from the worlds of branding, marketing, and media; developed criteria and goals for the new symbol; brought a leading brand design firm on board; established an organizational structure for the effort; conducted consumer research, and developed a strategic plan for implementation. Read More >