"The distinction between correlation and causation is not a mere technicality to acknowledge before moving on to a pre-ordained conclusion; it is fundamental to a correct interpretation of the work." Read Vicky Rideout's response to Jean Twenge's provocative Atlantic article on the London School of Economics' Parenting for a Digital Future blog.

Read Vicky Rideout's comments about teens and smart phones in the August 2018 issue of the Atlantic


The second wave of Social Media, Social Life - a survey of teen social media use for Common Sense Media;

A survey with University of Texas Professor Craig Watkins about Millennials' use of social media for social and political engagement;

An evaluation of a pro-social media campaign for the Clinton Foundation's Too Small to Fail;

And more - stay tuned!  


Given the variety of activities children can undertake on their phones and tablets, does it make sense to talk about "screen time" any more?  And in this transmedia world, how can we effectively measure children's media usage - or should we even bother to try? 

Read Vicky Rideout's commentary in the Journal of Children and Media on why it does make sense to continue doing our best to measure the time children and teens spend with various types of media, using quantitative, nationally representative, probabilistic samples - despite the many challenges of doing so.  The article includes lots of key data from the recent Common Sense Census: Media Use By Tweens and Teens, now available in an academic journal. 


danah boyd puts the 'spotlight' on Vicky Rideout in the International Communications Association's newsletter for the Division on Children, Adolescents & Media 

read the interview >

Watch Politico's behind-the-scenes video about Barack Obama's 2004 Democratic Convention speech, including an interview with Vicky Rideout, director of speech writing for the Convention. 


Ellen Wartella, Vicky Rideout, Heather Montague, Leanne Beaudoin-Ryan, and Alexis Lauricella. "Teens, Health, and Technology: A National Survey," Media and Communication, 2016, Volume 4, Issue 3, Pages 13-23 Doi: 10.17645/mac.v4i3.515

Alexis R. Lauricella, Ellen Wartella, and Victoria J. Rideout.  “Young children’s screen time: The complex role of parent and child factors,”  Journal of Applied Developmental Psychology 36 (2015) 11-17. DOI:  10.1016/j.appdec.2014.12.001

Elizabeth Moore and Victoria J. Rideout. “The Online Marketing of Food to Children: Is It Just Fun and Games?” Journal of Public Policy & Marketing 26, no. 2 (2007): 202-220. Note: Article received the Thomas C. Kinnear/Journal of Public Policy & Marketing Award recognizing the article that “makes the most significant contribution to the understanding of marketing and public policy issues within the most recent three-year period (2006-2008).”


Ellen Wartella, Aletha C. Huston, Victoria Rideout and Michael Robb. “Studying Media Effects on Children: Improving Methods and Measures,” American Behavioral Scientist 52 (2009): 1111-1114.


Elizabeth A. Vandewater, Victoria J. Rideout, Ellen A. Wartella, Xuan Huang, June H. Lee and Mi-suk Shim.“Digital Childhood: Electronic Media and Technology Use Among Infants, Toddlers, and Preschoolers.” Pediatrics 119, no. 5 (2007): e1006-e1015.


Caroline R. Richardson, Paul J. Resnick, Derek L. Hansen, Holly A. Derry, and Victoria J. Rideout. “Does Pornography-Blocking Software Block Access to Health Information on the Internet?” Journal of the American Medical Association 288, no. 22 (2002): 2887-2894.


Ellen A. Wartella, Elizabeth A. Vandewater, and Victoria J. Rideout. “Introduction: Electronic Media Use in the Lives of Infants, Toddlers, and Preschoolers.”American Behavioral Scientist 48, no. 5 (2005): 501-504.


Sandra L. Calvert, Victoria J. Rideout, Jennifer L. Woolard, Rachel F. Barr, and Gabrielle A. Strouse. “Age, Ethnicity, and Socioeconomic Patterns in Early Computer Use: A National Survey.” American Behavioral Scientist 48, no. 5 (2005) 590-607.


Elizabeth A. Vadewater, David S. Bickham, June H. Lee, Hope M. Cummings, Ellen A. Wartella, and Victoria J. Rideout. “When the Television is Always On: Heavy Television Exposure and Young Children’s Development.” American Behavioral Scientist 48, no. 5 (2005): 562-577.


Mollyann Brodie, Ursula Foehr, Vicky Rideout, Neal Baer, Carolyn Miller, Rebecca Flournoy, and Drew Altman. “Communicating Health Information Through the Entertainment Media.” Health Affairs 20, no. 1 (2001): 192-199.



Aspen Institute Children’s Forum, July, 2012:  Media and Child Health (Panelist)


Advertising Week, October, 2011: Content Integration and Social Change, Sparking Action (Moderator).


Department of Health and Human Services Symposium, Technology and Human Services, September, 2012 (Panelist).

Consumer Electronics Show, January, 2010. The Crystal Ball: Technology in the Life of a Child, 2040.


Banff World Television Festival, June, 2007. Do You Want Fries With That? Junk Food Advertising and Kids’ Programming.


FCC/U.S. Senate Task Force on Media and Childhood Obesity, May, 2007. Food Advertising to Children. (speaker)


Testimony provided to the U.S. Senate Commerce, Science and Transportation Committee's Subcommittee on Competition, Foreign Commerce, and Infrastructure, March 2, 2004.  "The Rise of Obesity in Children."

Association of Health Care Journalists Annual Conference, March, 2007. Luncheon Roundtable: Hollywood and Health – Entertainment Media as a Health Information Source.


Aspen Institute/Common Sense Media, Beyond Primetime forum, February, 2007.
Keeping Kids Healthy in a 24/7 Media Environment.


American Association for the Advancement of Science Annual Conference, February, 2007. Television Dramas: Education, Entertainment, or Both? (speaker)


CDC National Health Promotion Conference, September, 2006. The Changing Media Landscape: Using New Technologies and Tools to Improve Communication.


Stanford University Medical School, Resident Education in Advocacy and Community Health (REACH) Lecture Series, October, 2005. Media and children’s health. (speaker)


Federal Trade Commission, Perspectives on Marketing, Self-Regulation, and Childhood Obesity, July, 2005. Current Media Efforts to Foster Healthier Choices for Children: The challenges of communicating healthy eating messages to youth through the media


Food & Drug Administration, Away From Home Foods: Opportunities for Preventing Weight Gain and Obesity, July, 2005. An Overview of Marketing Away-From-Home Foods. (speaker)


Youth Marketing Mega-Event, April, 2005. Youth Obesity: Public Opinion on the Role and Responsibility of the Food and Beverage Industry. (speaker)


Institute of Medicine, Committee on Food Marketing and the Diets of Children and Youth, January, 2005. Marketing Strategies that Foster Healthy Food and Beverage Choices in Children and Youth.


National Association of Broadcasters Annual Conference, 2005. Plenary session: Programming and Responsibility.


Grantmakers for Children, Youth & Families Annual Conference, October, 2004. Plenary speaker: New Communications Technologies, Their Impact on Children and Young People, and Implications for Social Policy and Philanthropy. (speaker)


Fox Broadcasting Company Annual Retreat, June, 2004. Teens, Sex and TV: Results From Recent Research. (speaker)


Fox Entertainment Group, Producing Content in the New Millennium: Balancing Creativity with Responsibility, February, 2004. What Responsibility Does the Entertainment Community Have to its Audience?


Grantmakers for Effective Organizations, March 2004. Using Media for Effective Public Education.


Federal Trade Commission, Marketing Violence to Children: A Workshop on Industry Self-Regulation, October, 2003. Dialogue Among Industry, Consumer and Research Groups – Discussion of Rating and Labeling Systems.


Federal Communications Commission En Banc Hearing on Public Interest Obligations of TV Broadcast Licensees, October, 2000. Protecting Children from the Effects of Sexually Explicit or Violent Programming.