
Ad Council/Google Panel at Ad Week
May 10, 2011 - When Google and the Ad Council organized a featured session on content integration at Ad Week 2011, they turned to Vicky Rideout to moderate the panel that included MTV, Bartle Boggle Hegarty, Participant Media, and the American Legacy Foundation. How can social causes use the same techniques commercial marketers have mastered for getting their message integrated in movies, TV, and advertising? Watch the panel below and find out.
Vicky Rideout Moderates 2011 Ad Week Panel on Content Integration & Social Change





