Research Brief:  Children and Advertising
(Winter-Spring, 2014)

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Children and Reading: The Latest Research
(Spring-Summer, 2014)



• As of 2013, Vicky Rideout was appointed Editor of Reviews and Commentary for the Journal of Children and Media. Read More >



June 2013:  Presented at Northwestern University’s conference Parenting in the Age of Digital Technology:  How Families Use Media and Technology in their Daily Lives. Read Study > 

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March 2013:  Participated in a panel discussion with Participant Media, The Ad Council, and others at SXSW Interactive in Austin. Topic: Content integration for social causes. Listen to Podcast >
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July 2012:  Spoke at The Aspen Institute Children’s Forum, on a panel about video games and health. Read More >
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May 2012:  Served on The Institute of Medicine’s Committee on Accelerating Progress in Obesity Prevention, in collaboration with HBO’s series The Weight of the NationRead the Committee’s reportwatch the HBO specials, or read the New England Journal of Medicine’s commentary on our Committee’s recommendations.
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September, 2012:  Participated in a panel at the Department of Health and Human Services Symposium, Technology and Human Services.


Conference on Parenting in the Age of Digital Technology: How Families Use Media and Technology in their Daily Lives. VJR Consulting organized this conference for Northwestern University’s Center on Media and Human Development.  Speakers included the head of research for Disney Channels Worldwide, the director of the Department of Education’s Office of Educational Technology, and the medical director for the Department of Health and Human Services’ Administration for Children and Families.  See the agenda and participant bios, or watch videos of Vicky Rideout’s presentation to the conference, the panel discussion, or remarks by Richard Culatta, George Askew, or UCLA’s Elinor Ochs.

February 2013:  Moderated a Webinar on the public launch of the NO MORE project for the Joyful Heart Foundation and other NO MORE coalition members. February 2013: Facilitated a forum for Sesame Workshop (the producers of Sesame Street) exploring the potential for the company to pursue a public engagement campaign on early childhood development. Ad Council/Google Panel at Ad Week 

May 10, 2011 - When Google and the Ad Council organized a featured session on content integration at Ad Week 2011, they turned to Vicky Rideout to moderate the panel that included MTV, Bartle Boggle Hegarty, Participant Media, and the American Legacy Foundation.  How can social causes use the same techniques commercial marketers have mastered for getting their message integrated in movies, TV, and advertising? Watch the panel below and find out. 


Vicky Rideout Moderates 2011 Ad Week Panel on Content Integration & Social Change

Vicky Rideout moderates panel discussion with experts on media use among young children, October 2011.