Just released:  New report from the National Academies of Sciences summarizing workshops on changing social norms and promoting behavior change on behavioral health issues.  Vicky Rideout shared her experience working with Hollywood on content integration.  Report available free here.


The distinction between correlation and causation is not a mere technicality to acknowledge before moving on to a pre-ordained conclusion; it is fundamental to a correct interpretation of the work.  Read More >

A survey with University of Texas Professor Craig Watkins about Millennials'use of social media for social and political engagement;

A benchmark study on youth, tech, and health for HopeLab;

A survey of 9- to 11-year-olds about issues they face in their daily lives;

An evaluation of a pro-social media campaign for Too Small to Fail;

And more - stay tuned!  


Given the variety of activities children can undertake on their phones and tablets, does it even make sense to talk about "screen time" any more?  And in this transmedia world, how can we effectively measure children's media usage - or should we even bother to try? 

Read Vicky Rideout's commentary in the Journal of Children and Media on why it does make sense to continue doing our best to measure the time children and teens spend with various types of media, using quantitative, nationally representative, probabilistic samples - despite the many challenges of doing so.  The article includes lots of key data from the recent Common Sense Census: Media Use By Tweens and Teens, now available in an academic journal. 


danah boyd puts the 'spotlight' on Vicky Rideout in the International Communications Association's newsletter for the Division on Children, Adolescents & Media 

read the interview >

Watch Politico's behind-the-scenes video about Barack Obama's 2004 Democratic Convention speech, including an interview with Vicky Rideout, director of speech writing for the Convention. 

Time Warner Cable’s Connect a Million Minds
Time Warner Cable’s Connect a Million Minds campaign aims to get youth inspired and excited about STEM education (Science, Technology, Engineering, and Math).  Working with Mike Franzini and the team at X-Up, Time Warner Cable organized a global online town hall, connecting youth across the globe with icons of science and engineering.  When former Vice President Al Gore and was brought on as the in-studio host for the live video event, and U.S. Secretary of Education Arne Duncan agreed to participate, VJR Consulting was brought on board to help advise the team and staff the event.
Read More >