danah boyd puts the 'spotlight' on Vicky Rideout in the latest issue of the International Communications Association's newsletter for the Division on Children, Adolescents & Media  - read the interview >

National Academies Committee on the Science of Changing Behavioral Health Social Norms

In October 2014 Vicky Rideout was appointed to a National Academies of Science committee on Changing Behavioral Health Social Norms.  The purpose of the Committee was to help the Substance Abuse and Mental Health Services Administration develop strategies to improve public attitudes and beliefs about mental health and substance abuse disorders.   Changing social norms is a challenging business; the Committee's task was to explore the scientific research that can help inform SAMHSA's efforts.  Watch the Committee's workshop "Lessons Learned from Diverse Efforts to Change Social Norms," held March 18, 2015 for insights from various academics and practitioners in the field, and to see Vicky Rideout's presentation on the impact of embedding messaging in entertainment programming. 


A study for Common Sense Media on media use among 8- to 18-year-olds. (November 4, 2015)


A study with the Joan Ganz Cooney Center and Vikki Katz (Rutgers),  for the Gates Foundation, about digital equity, focusing on use of technology among low- and moderate-income families.  (February 3, 2016)


A study with Kevin Clark (George Mason University) and Kimberly Scott (Arizona State University), also for the Gates Foundation about access to, use of, and attitudes about digital technology among African-American youth and their parents. (Fall, 2016)

Since 2013, Vicky Rideout has served as editor of Reviews and Commentary for the Journal of Children and Media. Here are a few great pieces from the Journal you can access for free online:

A commentary by New America’s Lisa Guernsey about translating research to the public, with a case study about the American Academy of Pediatrics’ recommendations on “Facebook Depression.”

A review of danah boyd’s It’s Complicated and Howard Gardner and Katie Davis’s The App Generation, by June Ahn.

An article about the effects of background TV on child-directed speech by parents, by Tiffany Pempek, Heather Kirkorian, and Dan Anderson.   


October 2015:  Participated in a panel discussion with Professor Craig Watkins at a strategic planning retreat for the Board of Directors of the Corporation for Public Broadcasting.


October 2015:  Facilitated a session at the National Academy of Science's colloquium on Digital Media and Developing Minds in Irvine, California, which brought together neuroscientists, developmental psychologists, child development experts, pediatricians, media effects specialists, social scientists, experts in informatics and computer sciences, public health and environmental health scientists, educators and child advocacy groups to develop a common research agenda.


March 2015:  Presentation to a National Academies of Science workshop on changing behavioral health social norms.  Presentation focused on evaluationing the effects of health content embedded in the popular entertainment television show show Grey's Anatomy. Watch the workshop here.

October 2014:  Presentation about trends in digital media use among young children, and the ongoing importance of the digital divide, at the Digital Kids Summit. Watch a video of the presentation here 


July 2014:  Panel presentation at the Casual Connect conference in San Francsico.  Read the article "Vicky Rideout Believes in the Power of Media," or watch the panel video here.

June 2014:  Luncheon speaker at the Association of American Publishers conference Content in Context.  


March 2013:  Participated in a panel discussion with Participant Media, The Ad Council, and others at SXSW Interactive in Austin. Topic: Content integration for social causes. Listen to Podcast >

July 2012:  Spoke at The Aspen Institute Children’s Forum, on a panel about video games and health.

May 2012:  Served on The Institute of Medicine’s Committee on Accelerating Progress in Obesity Prevention, in collaboration with HBO’s series The Weight of the NationRead the Committee’s reportwatch the HBO specials, or read the New England Journal of Medicine’s commentary on our Committee’s recommendations.


Children’s Technology Review:

A Conversation With Vicky Rideout: Summarizing “Zero to Eight Children’s Media Use in America 2013″
October 31, 2013

Richard Rende Red Hot Parenting blog, Parents.com:

New Data Reveal How Dominant Screen Time Is In Kids’ Lives
October 30, 2013 at 7:37 am, by Richard Rende

Psychology Today:

Rethinking the Role of Digital Media in Family Life
June 5, 2013


Young Parents Don't Stress Over Kids' Media Use: Survey
June 4, 2013

Medical Daily:

Is The "Screen Time" Issue A Media Creation? 55% Of Parents Unconcerned With Children's Heavy Electronics Use
June 4, 2013

Cooney Center:

Parenting in the Age of Digital Technology
June 6, 2013

US New and World Report:

Young Parents Don't Stress Over Kids' Media Use: Survey
June 4, 2013

Los Angeles Times:

Television in kids' rooms: Really a bad idea, says study
December 11, 2012, LA Times

New York Times:

Are Apps for 3-Year-Olds Really Educational?
October 26, 2011, New York Times

Washington Post:

Many teens tell survey they’re addicted to social media, texting
June 26, 2012, Washington Post

Infants and toddlers spending twice as much time with TV, DVDs as they are with books, new report says
October 25, 2011, Washington Post

Young kids spend more time with screens than pages
October 25, 2011, Washington Post

The Circuit: Netflix; Google Buzz; Kids and media
October 25, 2011, Washington Post

Wall Street Journal:

More Kids Sleep With TV, Study Finds
October 27, 2011, Wall Street Journal

Huffington Post:

Kids Spend More Time With Screens Than Books
October 25, 2011, Huffington Post Parents

Screen Time, Young Kids and Literacy: New Data Begs Questions
October 25, 2011, Huffington Post Education

Atlanta Journal Constitution:

Today’s teens: Plugged in and pleased about it
June 26, 2012, Atlanta Journal Constitution


‘App gap’ emerges highlighting savvy mobile children
October 25, 2011, GigaOm


Social Media-Connected Teens Seek Time Offline
June 26, 2012, Mashable 

National Journal:

Poll Finds Widespread Use of Social Media by Teens
June 26, 2012, National Journal


The Kids Are Online 7 percent of tots 4 and under already have their own Facebook pages
March 28, 2012, AdWeek


Obesity fight must shift from personal blame-U.S. panel
May 8, 2012, Reuters